Another important aspect of a good strategy is to have proximate objectives. It is an important job of leaders to have the objectives that close enough at hand to be feasible. One way to do it is to eliminate ambiguity as much as possible. Remember this – every company has its own complex, ambiguous problems… Read more
This is actually difficult to do than I thought. I have tried many times but still haven’t got it right. It’s a true concept of inbound marketing. We want to offer content as incentive to gain customer’s attention. In other words, instead of offering financial incentive, we offer content in exchange of customer’s permission to… Read more
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