What is pragmatic marketing?

Have you heard about pragmatic marketing? It is a sophisticated marketing approach that a product creation process continually adapts itself based on customer’s feedback.

The process is the marketing strategy is tested and re-adapted to ensure that the relevant of the customers to the customer’s expectations are met. It involves a series of product adaptations to ensure that the final product satisfy the target market.

It’s not a new concept as it still bases on the basic marketing principle. The concept is more like an agile project management approach but adapts to customer’s feedback.


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