It is a simple concept that is so powerful. It could turn users into customers and customers into friends. It’s a great branding exercise.
Microcopy has been widely used in tech space. It is small and tiny bits of copy that guide users (or customers) through product experience. What brands could do is to use the concept in, for example, packaging, or as a note in customer journey.
Imagine you enter into a hotel room, open a bedroom and see a short note suggesting activities you could do in the area. Or, you open a bottle of wine and see a word “good luck” under a cap.
The concept is nicely wrapped around by this sentence – Words are giant so keep them small.