How to sell without selling?

I talked about whether it is possible to sell without selling yesterday. I argued (and am confident) that it is possible. But, how can we make it real i.e. how to make it works financially?

One possible way is to create a business model that has a core product and viable number of auxiliary products.

As an example, if your core product is a holiday membership, you may have the following auxiliary products:

  • Holiday planning service – research, itinerary
  • Holiday activity service – earn commission from other providers
  • Personalised holiday assistance service

The idea is to create an ecosystem that your product becomes top of mind for customers.

Apivut

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s