I talked about whether it is possible to sell without selling yesterday. I argued (and am confident) that it is possible. But, how can we make it real i.e. how to make it works financially?
One possible way is to create a business model that has a core product and viable number of auxiliary products.
As an example, if your core product is a holiday membership, you may have the following auxiliary products:
- Holiday planning service – research, itinerary
- Holiday activity service – earn commission from other providers
- Personalised holiday assistance service
The idea is to create an ecosystem that your product becomes top of mind for customers.