How to sell without selling?

I talked about whether it is possible to sell without selling yesterday. I argued (and am confident) that it is possible. But, how can we make it real i.e. how to make it works financially?

One possible way is to create a business model that has a core product and viable number of auxiliary products.

As an example, if your core product is a holiday membership, you may have the following auxiliary products:

  • Holiday planning service – research, itinerary
  • Holiday activity service – earn commission from other providers
  • Personalised holiday assistance service

The idea is to create an ecosystem that your product becomes top of mind for customers.


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