If this was a super hero movie, what is the role of the brand in this movie? A super hero himself? Let use Avengers as an example, what would be the brand and the customer role?
If you look at how successful brands tell their stories, you would notice one common thing. Their customers are at the heart of the stories. Customers are essentially the super hero / the winner of the stories. They are Avengers.
The role of the brand should be a facilitator that helps super heros to win. Brands should play the role of S.H.I.L.D (led by Nick Fury) in Avengers movie. S.H.I.L.D pull all super heros together, create a team, and lead them to win.
At the end of the day, the winner must be the customers in brand stories.