What is the difference between marketing and sales? The short answer is marketing creates demand, and sales fulfil it.
Another perspective of marketing is marketing is a function that offers remarkable solutions to customer’s problems. The goal of marketing in this case is to make a difference (in customer’s life). If we can achieve this, the sales function would take care of itself. But, it’s difficult.
What about effective marketing? Effective marketing requires repetition and consistency. It’s not enough to reach prospective buyers once. It takes repeated touch points and engagement to drive action. Research shows that it requires at least 6 touch points to motivate someone to take action.
In the end, our product is not for everyone. Build up your audience and be the best of your version to them.