Effective marketing

What is the difference between marketing and sales? The short answer is marketing creates demand, and sales fulfil it.

Another perspective of marketing is marketing is a function that offers remarkable solutions to customer’s problems. The goal of marketing in this case is to make a difference (in customer’s life). If we can achieve this, the sales function would take care of itself. But, it’s difficult.

What about effective marketing? Effective marketing requires repetition and consistency. It’s not enough to reach prospective buyers once. It takes repeated touch points and engagement to drive action. Research shows that it requires at least 6 touch points to motivate someone to take action.

In the end, our product is not for everyone. Build up your audience and be the best of your version to them.

Apivut

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s