I have read quite a number of articles about how Taylor Swift planned her new album and music video launches. You have to admit, she is a great marketer. Her success is calculated and hard-working. There are 3 things that we all can learn from her.
- Focus on you superfans and surprise & delight them. I watched a show that Taylor was a guest. It’s very clear to me that she looks after her superfans very seriously. She knows about them well on a personal level. She even attended their life’s events.
- Make your customers “feel”. We all know about this. Our marketing activities should touch on customer’s emotions. Not all of us can do, sadly.
- Deal with critics creatively. Every brand, every company get critics. There are a number of ways to deal with them, ranging from ignoring them to passionately defending youself. What Taylor does is she uses their criticism to make a ton of money and stand firm. You cannot make everyone happy. It’s hard not to feel offended. I thought I was strong but I was emotional from time to time when I got criticised on social. The best I could do was ignoring them and walking away.
Sometimes I wonder, we all know about how to do good marketing, why can’t I do it successfully or even consistently?