There was a blog post from Seth Godin and I really like. He talked about the difference between being different VS being remarkable. I have been pursuing a differentiation in my entire adult life until I read his blog.
According to Seth, ‘differentiation’ is selfish. It’s the act of the marketer with intense interest in his segment of the market. He just wants to market his interest to customers.
Being remarkable is not about the marketer. Remarkable is in the eye of consumers. The goal is to create something that people choose to talk about, something that could improve consumer’s lives, regardless of what competition is doing.
To me, remarkable is harder and is worth pursuing.