You all know the difference between customers and consumers. I thought I do too but it wouldn’t hurt to get into a little detail.
Customers are the people who purchase your product. Consumers are the end users who use or consume your product.
It seems intuitive but who you target marketing efforts to. Not all cases that customers and consumers are the same person. A classic example is toy products where customers are parents and consumers are children.
A little detail could make a lot of difference.