Do you know who Sara Blakely is? I didn’t until I came across this article – 10 Marketing Lessons From Sara Blakely. She is a founder of Spanx, Inc., an apparel company that focuses on pants and leggings. She introduced a footless pantyhose.
What are the 10 lessons we can learn from her? The article is a good read (and you should read as it takes only under 5 minutes). The key takeaways I got are the following:
- Be unique. I like that she suggests that you should be able to tell yourself in 30 seconds how you or your product differ from others.
- Failure is nothing more than just a signal to you that you are in the wrong path. Embrace it and try again.
- Plan and setup goals. I do it every week. I list what I need to achieve each week and each month.
- Think big. You may or may not achieve it but you should set a goal to achieve something bigger than yourself. Something that could change the world. Something that would help customers have a better life.
I summarise her points from 10 to 4. I think my next move would be starting up my own company. I have been working for other people for too long.