Another buzz word I afraid – audience-centric storytelling (ACS). At its core, ACS is a story told from the perspective of a customer. It’s more compelling than brand storytelling because it blends both the power of storytelling and social proof.
We are all familiar with User-Generated Content (UGC). But, with ACS, we would be more specific about how a product could solve customer problems. It could be a blog post that use a real customer explaining his problem and how he uses a product to overcome it. Another effective form of ACS is a video review by customers.
The concept of ACS should be used on other channels too such as a company’s website, emails, social media (of course).