Say Hi to February

Time flies very fast. We are in February now. It’s my routine that when a new month comes, I list what I need to achieve (my key objectives) in the month.

Our marketing team now looks after the hotel portfolio too. The daunting task is there are more than 55 resorts and hotels to worry about. During the transitioning periods, we got all sorts of information from all hotels. And, one thing that I notice is that we tend to do a lot to offset shortfalls in performances. My immediate question that I asked myself yesterday was “did they get a lot from all of those activities?”. Or “did they get very little from each of them that was why they had to do a lot?”. Let think for a second. What is the problem here? They didn’t get a lot from each activity. That’s why they had to do a lot.

In the world where resources are scarce. That ‘do a lot to get a little’ hardly works. Your team would run around like a mice in a spinning wheel. What missing is “a good strategy”. If you spend a little bit more time to understand (and list) all the challenges, you will have a clear direction of what need to be done. You would do less to get more.

That’s my mammoth task in February. How can I tell the team that we need to step back and rethink about our challenges. Then, we will agree on a sharp, focused action plan. Wish me luck.

Apivut

2 thoughts on “Say Hi to February

  1. In my work the product sells itself to a large extent, and the service provided enhances that..

    Reading between the lines in some of your posts, I sense that your business is isolating itself in some way, and has issues in perception by your customers. So it’s always going to harder to achieve your goals. Perhaps the business needs to re-evaluate it’s values and processes, so that things flow better?

    Like

  2. Hi Chucky,
    I couldn’t agree more. Our hotel product competes in a very crowded market. Consumers also look for cheap deals that make things even more difficult. I am working on a long term strategy to address this situation. And, I will share if I succeed or fail.

    Apivut

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s