These 2 key words will be used in a background of my strategy this year. They will be used in different context. And, they are both important.
Branding: consistency is more important. We need to be consistent in our positioning, our messages, and our content creation.
Strategic priorities: there are so many things to do. Instead of setting a priority and allocate resources the old way, we will do them all but apply intensity levels to each priority.
Staff training: I will need both intensity and consistency. Intensity alone won’t make knowledge sticks. Consistency alone won’t change their behavior.
Leadership: consistency is a key here. I have to communicate more often with the messages towards our agreed strategy.