SEO is overrated

Don’t get me wrong. I believe SEO is important. I google almost everything that I don’t know or want more information. The point I want to make here is that we should write or create content for the benefits of customers. In other words, we create content with customers, not bots, in mind.

If you want to read about what need to be done, SEO wise, you can read this article. There is nothing new there but the first point is clear – good content is still king. I used to read a blog post which was written for an SEO purpose. It was weird because it followed all SEO recommendations to target the bots.

Write for your audience. Offer solutions to your customer’s problems. It may take a little bit longer for someone to notice. But it’s worth it. That’s my SEO recommendations for 2020.


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