Intensity vs Consistency

Which one do you think is more important between intensity and consistency? You might answer it depends on context. You are right. But, what if the context is about leadership, branding, and marketing? Which one is more important?

It’s not new but after listening to Simon Sinek’s videos, he made me think about them very seriously. In leadership, intensity looks like this – many companies think having a leadership workshop once a year would be sufficient to generate good leaders or changing culture. I attended those workshops in the past 10 years and haven’t seen much difference. Consistency is the opposite. You nurture your team about how to be a good leader every day, even a few minutes a day.

It’s like going to a gym. You cannot go to the gym twice a year and spend 10 hours each time then expect something to change. It doesn’t work like that. You have to go the the gym consistently, at least 3-4 times/week for 20-30 minutes at each time.

Being consistent is far more important than being intense, at least in the leadership, marketing, and branding areas. You have to be consistent in your messages, your designs, and your tones so customers can recognise your pieces.

Apivut

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