I don’t why but I have seen this word everywhere. That word is “authentic”. It’s in the leadership books and articles that I read. It’s also in the books about branding and inbound marketing. I do not 100% what this word mean. Let’s have a look.
What does it mean by being authentic? I like the explanation from Diane Mottl – “Being authentic means coming from a real place within. It is when our actions and words are congruent with our beliefs and values. It is being ourselves, not an imitation of what we think we should be or have been told we should be. There is no “should” in authentic.”
Being true to ourselves is difficult than it sounds. That’s why being authentic is used in many business context. In leadership, you have to be authentic. You have to walk the talk, set up a good example. Remember, good culture starts from the very top.
In branding and marketing, being authentic means earn trust from your customers. Once you get that trust, you don’t have to do those low class promotions and advertising.
But, being authentic and successful is difficult. It takes time. You won’t get quick results (maybe that’s why it’s difficult). Once you get there though, it’s worth the world.