I have built lots of websites in my career. One thing that I learn is I cannot make everyone happy. I recently launched a website for our members. I did lots of research, asked feedback from the team and some members. However, there are still people who don’t like the website.
.What I learn is the following:
- You have to just accept that you cannot make everyone happy.
- Changes are hard for people. And, if you try to change their habit, you have to think and plan carefully.
- You have to have a thorough testing plan. We thought we did a lot tests but it wasn’t sufficient. There are 2 factors and many combinations – browsers and mobile devices. Some customers use desktop and Chrome. Many use iOS devices but could use Chrome, Safari, or even Firefox.
- Popup doesn’t work well on mobile devices.
- Even it works on iPads, it doesn’t mean it would work on iPhones. Worse, even it works on iPhone 7 it doesn’t mean it would work on iPhone 11.
- Flash is not recommended. The technology will be banned from Chrome next year. Apple stops using it long time ago.
- Be very mindful about older generation. They can use mobile devices but they could struggle with navigation icons. The challenge is you don’t know what they don’t know.
I have a firm belief that building a website requires a clear vision of your target customers. You have to paint a picture in your mind who your users are. Hopefully, it’s not as broad as our member base.
Just be gentle with them.